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Openings
From first sketch to first service, we build a launch plan people can actually run.
Hospitality, with a backbone
We create, optimize, and scale businesses, brands, and experiences through strategic consulting, operational leadership, marketing, hospitality expertise, event production, and community engagement.
Let's talk
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From first sketch to first service, we build a launch plan people can actually run.
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Turn a good concept into a clear, repeatable experience that can travel.
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Find the friction, set the standard, and give the team a better way to work.
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Connect the right offer, audience, and operating rhythm to a healthier bottom line.
The founder behind the work
Entrepreneur. Brand Architect. Community Builder.
Tia Jakes is the founder behind multiple ventures spanning branding, marketing, hospitality, events, media, automotive culture, and business development. Her mission is simple: turn ideas into experiences, brands into movements, and partnerships into opportunities.

The work is personal.
Tia brings more than three decades of hands-on experience to the messy middle: the opening that is running late, the concept that lost its edge, and the team that needs a clearer way forward.
Meet Tia's approach